What job do you need to accomplish?
Inform those Boomers (and their parents) about your oldies format radio station.
Get your audience to tune in to your local news broadcast.
Sell that safety device for parents concerned for their children’s wellbeing.
Bring those customers in for your big SUV sale!
Inform your audience about psychological concepts.
Educate listeners on the value of understanding emotions.
Explain to viewers the function on their internal clocks.
Acknowledge how good employees handle difficult jobs.
Relate the concepts of advanced computer software development.
Understand the cycle of beliefs for successful sales people.
Find relate-able analogies to explain advanced computer concepts.
Dramatize the importance of your new software service.